It’s the prime time to save big.

With Black Friday finally here, retailers all across the internet are heralding the holiday season with massive discounts on everything from fashion to beauty.

And Amazon’s certainly no exception; the megaretailer is practically a one-stop shop, whether you’ve been keeping your ears open for headphone deals or dreaming of discounts on fluffy footwear from Ugg.

Plenty of stars could find their favorites included among the many markdowns — including the likes of Alix Earle, Kim Kardashian and Selena Gomez.

From the secret to Meghan Markle’s bouncy blowout to the denim Oprah once called her “favorite,” stock up — and get ready for stocking stuffer season — below.

(Plus, for even more click-worthy deals, check out our guides to the best fashion, beauty and royal-approved items on sale.)

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Among Amazon’s smile-worthy deals? A steep discount on Crest Whitestrips. Alix Earle once told a TikTok commenter she uses the brightening strips, while Ashley Graham relies on them to get red carpet-ready.

Color Wow Dream Coat

Dreaming of hair like Jennifer Lopez’s? The star’s hairstylist, Chris Appleton, serves as the Global Creative Director for Color Wow, and even used this frizz-busting formula — billed for its texture-transforming and humidity-proofing powers — on the star before her Super Bowl halftime show performance in 2020.

The Hollywood glam pro’s also applied the TikTok-favorite formula on Kim Kardashian, while Meredith Marks told us she packs the stuff for NYFW.

Dyson AirWrap

It’s rare to spot deals like this on Dyson’s viral Airwrap styling device, so shop fast if you’re hoping to wrap one up for Christmas.

Olaplex No.3

When it comes to hair repair, stars can’t get enough of Olaplex. Kim Kardashian and Billie Eilish have both name-checked the stuff in interviews over the years, while celebrity colorist Tracey Cunningham once told us she keeps clients like Jennifer Lopez and Dakota Johnson “stocked” with its products.

Cosrx Snail Mucin Power Essence

Snail mucin’s rise to TikTok fame sure hasn’t happened at a snail’s pace. If you’re looking to try the trend, Emily Ratajkowski shared a snap of this product on her Instagram Story in 2020.

Revitalash Eyelash Conditioner

Eyeing Meghan Markle’s eyelashes? She once told Allure her beauty bag features this conditioning formula.

“I also use Revitalash on my eyelashes, and I swear they are as long as they could ever be,” she gushed at the time.

Philosophy moisturizer in a white container

If it’s Oprah’s “favorites” you’re searching for, look no further than Philosophy. The original version of this moisturizer landed on her “Ultimate Favorite Things” list in 2010, where she dubbed it “hands down the best moisturizer” she’d ever used.

Bioderma Micellar Water

When it comes time to remove makeup, everyone from Victoria Beckham to Khloé Kardashian to Tracee Ellis Ross swears by Bioderma’s cleansing micellar water.

Billie Eilish Eau de Parfum

Billie Eilish fans should be “Happier Than Ever” about this deal.

Shinery Radiance Wash

Ready to make your things merry and (literally) bright this holiday season? This two-in-one jewelry cleaner and hand wash has landed on Oprah’s “Favorite Things” list two times.

JLO Beauty Eye cream
JLo Beauty

Bethenny Frankel reviewed Jennifer Lopez’s beauty brand on TikTok, praising this product as a “a rich-bitch under-eye cream.”

Urban Decay Vice Lip Bond
Urban Decay

“Euphoria” breakout star Chloe Cherry, who’s the face of the Vice Lip Bond campaign, told Page Six Style in 2022 that she reaches for the shade Cuffed Up for everyday and the bold Unbreakable when she’s after “a red lip look.”

Apple AirPods

Pick up a new pair of AirPods — among the best headphones, per celebrities — at a major price cut right now.

Beats Studio Pro

It’s been a big month for these Beats headphones; weeks after snagging a coveted spot on Oprah’s 2023 “Favorite Things” list, they’re nearly $200 off on Amazon.

A Peloton bike

Kate Hudson, Mariah Carey, Alicia Keys and more stars have taken Peloton’s stationary bikes for a spin over the years.

Amazon Echo Show 10

Oprah praised a previous version of the Echo on her coveted gift roundup.

Ray-Ban sunglasses

From music royalty like Taylor Swift to real-life royals like Kate Middleton, plenty of stars swear by Ray-Ban’s classic Wayfarer frames.

A crystal covered watch

While Kim Kardashian was covered in custom crystals at her Skims x Swarovski event earlier this month, this watch will cost you far less than her full-body bling.

An Adidas sneaker

Meghan Markle owns a pair of these Adidas kicks, which she laced up for an outing in NYC in 2019.

Rectangular men's sunglasses

Enjoy royally major markdowns on sunglasses from Persol, a brand favored by both Prince Harry and King Charles.

A Cupshe top

Cupshe’s known for its buzzy collaborations with influencers like former “Bachelorette” Gabby Windey and “Selling Sunset” star Heather Rae-El Moussa. Shop a range of styles from the brand on sale for a limited time.

A jewelry box
Benevolence LA

If your 2024 plans inolve travel, consider adding this Oprah-loved portable plush case to cart.

A model in an Orolay puffer coat

Another Oprah “favorite”? This viral down jacket, often known as “the Amazon coat.”

Levi's jeans

Levi’s have places of honor in the closets of stars including Hailey Bieber, Sydney Sweeney and Lori Harvey.


Oprah, meanwhile, dubbed NYDJ her “favorite” denim brand in 2017.

A cooking set

Upgrade your cookware for the holidays with this Oprah-loved set of 12 pots and pans.

Martha Stewart tableware
Martha Stewart / Amazon

Martha Stewart’s namesake line is also majorly marked down for Black Friday. Whether you’re shopping for bedding or tableware in the domestic doyenne’s signature pale blue shade, you’re sure to find something that suits.

A blender

Vitamix counts stars like Kourtney Kardashian, Gwyneth Paltrow and Meghan Markle among its famous fans. Save nearly $100 on this model while discounts last.

A Betty Buzz soda variety pack
Betty Buzz

Another buzzy celebrity-owned brand? Blake Lively’s Betty Buzz, which has marked down most of its drinks for Black Friday.

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