Plenty of stars have put ColorWow to the test — and its passed with flying colors.
The brand’s Supernatural Dream Coat Spray ($30 $24) is the frizz-busting force behind plenty of red carpet looks, in addition to thousands of TikToks praising its powers.
And right now, during Amazon’s Big Spring Sale, the humidity-proofing spray is on sale for less than $25.
As the label’s global creative director, famed hairstylist Chris Appleton applies the product — designed to leave hair “super glossy, glassy and ultra-smooth,” per the product description — to plenty of his A-list clients.
He’s spritzed some on Kim Kardashian multiple times, including while perfecting her elegant up-do at the 2023 Met Gala.
In addition to the Super Bowl of fashion, the spray’s also been behind-the-scenes at the actual Super Bowl, as Appleton used the viral buy on client Jennifer Lopez to lock her look in place in the Miami heat for her 2020 Halftime Show performance.
“It’s my go-to. [It] transforms the texture of hair; it has a water-resistant technology,” he said in a YouTube tutorial on the look, calling the formula “light as water” and “not greasy at all.”
Meredith Marks is also engaging with the TikTok-loved product, as she once told us it’s a “literal lifesaver” for her.
Don’t delay if you plan to pick some up, however, as this deal — plus the rest of the big beauty and fashion price cuts — won’t last long.
