Why the TikTok-viral beauty brand is worth it

It’s safe to say that we all enjoy using products that feel lavish. But, paying for them isn’t always desirable.

Of course, Post Wanted is committed to helping you find the best products, with our roster of product reviews sweeping to miles-long distances. Beauty products, like your finest shampoos and ultra-luxe hair masks, are items we often find ourselves using for *the everything shower* experience.

As a full-time beauty reporter who has a makeshift Sephora store inside my bathroom cabinets (not even kidding), Gisou remains a tried-and-true favorite that’s also touted as a TikTok treasure. Here, you’ll find the complete review of my massive shipment from the brand as I put everything to the test — beyond the hallmark Honey-Infused Hair Oil.

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“The foundation of our brand, and subsequently, our fanatical community lies in our heritage and products,” the Gisou team exclusively shared with the New York. Post. “Gisou has an incredibly authentic brand identity based on Negin’s 6-generation beekeeping heritage to create performance-driven, yet indulgent, sensorial products using ingredients sourced directly from our own Mirsalehi Bee Gardens.”

In essence, the brand has created a line of transformative beauty products backed by science with easily digestible, DIY education around hair (and skin) to deliver results that make its community want to share it with others — whether that be via social media or in-person.  

Ahead, find in-depth reviews for each of its products so you have a better idea of what you want to invest in next. My hair has truly felt softer, smoother and more well-styled after using its heavenly line of products, so you’ll want to stock up on some sworn-in favorites.

As someone who’s not too keen on hair oil, I must say the Gisou Honey-Infused Hair Oil is one of my favorites and arguably worth the investment. Even if you start off with the smallest size to keep costs at a minimum, you’ll be largely impressed at its quality.

“Our original hero is the Honey Infused Hair Oil,” the brand told The Post. “The formula was a family recipe from Negin’s mother, a beekeeper’s wife and hairdresser-in-training, using honey from their family Mirsalehi Bee Garden. It has been Negin’s haircare secret for hydrated, glossy, healthy hair since she was a young girl and has proudly grown into Gisou’s bestselling, award-winning and clinically proven hair icon.”

There are plenty of ways to use hair oil, but I like to apply a few drops to my scalp and then rinse before applying my shampoo. For slicked-back looks and even to hydrate the ends of my hair at times, its non-greasy and cosmetically elegant finish make it worth it in my eyes.

The formula is nourishing and leaves my locks with a luscious shine, without fail. My hair is naturally wavy and it helps tame my strands and mitigate frizz as well. Not to mention, this is the brand’s signature product —a foray into what made it possible in the first place — and is worth picking up for your next best hair day.

What’s more, it’s said to increase shine by 143% and provides 72 hours of hydration and frizz and humidity control, while protecting hair from heat damage up to 450 degrees Fahrenheit.  

Oh girl, you need the Gisou Honey-Infused Hydrating Lip Oil. I’ve tried all of the flavors and never have I ever experienced a more natural-looking shine — and I’ve reviewed the lion’s share of lip oils.

For less than $30, I love how each tube is packed with dermatologist-loved hyaluronic acid to help give a nice shine and luster. It’s excellent for dryness and I love how I don’t need to apply a lip liner or a lipstick to give me that glossy finish; it does so automatically!

What’s more, this product is powered by Mirsalehi honey and bee garden oils, both of which are responsible for loading your lips hydrate lips with a high-shine moisture and non-sticky finish.

The Honey Infused Lip Oils are adored for providing long-lasting, honey-powered hydration with deliciously juicy scents. “The formula, composed of a unique, intensely hydrating blend of our proprietary Mirsalehi Honey and Bee Garden Oils, with added jojoba and meadow-foam seed oils for even more hydration and longer wear,” Gisou shared with The Post. “Clean at Sephora, the Honey Infused Lip Oil is like skincare for your lips, with the added benefit of a glossy, (tinted) shine without the stickiness of a traditional lip gloss.”

The Gisou Honey-Infused Hydrating Lip Oil is available in a few flavors: Honey Gold (the OG), Mango Passion Punch, Strawberry Sorbet, Watermelon Sugar and Coconut Frost. From using the lip oils day in and day out, my favorite is the original Honey Gold, while the Strawberry Sorbet gives you a pop of natural-looking color. I recommend the latter for those who want a pop of hue on their lips while not compromising the nourishment.

New in: hair perfume. It’s not a beauty category I’ve used religiously, yet one I’m glad I began implementing into my haircare routine.

The Gisou Honey-Infused Hair Perfume is really responsible for putting hair perfumes on the map. I find that it’s especially ideal for humid and hot climates as my hair never smells sweaty or like “the outdoors.” It’s also long-lasting and has been one of my newfound staples.

I know what you’re thinking: you can just spray perfume on your hair! I thought this as well, but it’s not the same. The finish, purpose and fresh scent work well with any hair type and it’s a product all my friends have been stealing from me. Now, I never vacation without it.

“Just like you have your everyday go-to perfume, our hair perfumes give your hair the same luxury of a signature scent by refreshing and scenting it with our honey-infused fragrances, all while adding shine.” Gisou shared with The Post. “They’re a must-have for next-day hair, and super quick and easy to use on-the-go.”

Meet one of the best shampoos I reviewed: the Gisou Honey-Infused Hair Wash Shampoo. Helping to tame any frizzy strands and baby hairs, it’s a nourishing shampoo that’s also sulfate-free so it’ll offer one of the most gentle cleanses.

The shampoo works wonderfully with the brand’s Honey-Infused Conditioner to match or its Gisou Honey-Infused Hair Mask for deeper conditioning power. While it doesn’t lather as wonderfully as some other shampoos I’ve tried throughout the years, its end result is still smooth, so it won’t compromise your smooth blowout look.

The Gisou Honey-Infused Conditioner is the perfect follow-up to the brand’s Honey-Infused Hair Wash Shampoo. With Goldilocks-level thickness — not too thin nor too thick and goopy — I find myself using this formula all the time, even if I use a different shampoo brand altogether.

As far as conditioners go, this one leads to my strands feeling the smoothest. It truly has a weightless feel, an incredible scent to match and helps moisturize well. Infused with honey, it’s on par with many of the brand’s hydrating, luxe-feeling products.

For a deep condition that’ll make you feel like royalty, don’t skip on the Gisou Honey-Infused Hair Mask. Though I find the brand’s Honey-Infused Conditioner to be hydrating enough, this one simply has more oomph that you’ll love using in the shower.

Better yet, it’s deeply moisturizing while not weighing the hair down. It’s available in miniature and regular size options as well should you want to try it before investing more into your next beauty purchase (spoiler alert: you should definitely grab this).

It has a sweet scent coupled with an elegant feel, so you’re really blessing your hair by using this product. I love using it once a week as I find it makes a difference in the health and growth of my hair.

Yes, Gisou has a curling iron! Limited-edition and only available at Sephora, the brand’s Curling Tool is one of the best to avoid that crunchy feeling that some clamp irons inevitably bring to the ends of your hair.

This tool heats up quickly and it doesn’t hurt that it flaunts an aesthetically pleasing pink color. With a great heat protectant, I’m able to achieve beachy waves or loose curls, making this product incredibly versatile.

A floating-under-the-radar product from Gisou is its new-ish Honey-Infused Hair Repair Serum. It’s not one I use all the time if I’m being honest, but I love how it makes my hair feel.

Designed for damaged hair, it’s kind of like using any of Gisou’s products in overdrive. The moisture and nourishment is amped up, and a little goes a long way. I like to apply this to my scalp every now and then to support my hair and scalp health.

It has that same sweet-honey scent, too. I’d consider it a hair supplement that pairs well with any of Gisou’s products, though not entirely necessary. However, I’ve enjoyed using it, and is worth it if you’re seeking a scalp or holistic hair health serum to use consistently.

How we tested

After using Sol de Janerio for at least four years, here’s what I’ve been keeping in mind for each product:

• Formulation: Is it hydrating? Is it long-lasting? These factors were majorly taken into account.
• Hair health: Ideally, you want your hair products to work for you, so I assessed my hair health over time when using these products consistently.
• Quality compared to the price: Because Gisou is relatively up there in price, I made sure to speak to value and quality in each standalone review.

This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest and greatest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include reviewing the viral Korean beauty brand, Cosrx, and testing dermatologist-recommended acne cleansers. Victoria has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.

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