Right now, thanks to Amazon Prime Day 2024‘s extended (yes, extended) deals, beloved ColorWOW products The Post stands by after much testing, such as Dream Filter, Speed Dry Blow-Dry, and more, are just as discounted as they were on Prime Day.

Throughout my life, I’ve experimented with countless hair products to find a solution that works with my fine and overly processed hair. I’ve tried everything from the best beauty products on Amazon to hair sprays that lock your hair into place, giving every last dollar in my wallet to anything that promises to hydrate and repair my fine locks.

Recently, I decided to give WOW’s Dream Coat a shot, hoping to achieve the elusive dream of glossy, glass-like hair that remains impervious to frizz even amid a downpour or even a Seattle mist. 

Prime Day is the two-day shopping event that occurs once annually and has us all clicking onto Amazon, searching for whatever we need — and then some — and reaping the benefits of free and fast two-day shipping, slashed-down prices, and a satisfied experience.

That’s if you have an Amazon Prime membership, of course. Sign up for your free trial to unlock access to future retailer promotions, events, and special offers, including Prime Video.


COLOR WOW

Spray this product generously all over your damp (not wet) hair, it will help create a glass-like appearance and fight humidity. The product is activated by heat and is best if the heat is focused in small sections with a brush. This spray doubles as a heat protectant so you’re basically purchasing a 2-for-1. 

Suitable for all hair types, including treated hair like color-treated, Brazilian-treated, or Keratin-treated hair, as well as for those with gluten sensitivities.



Speed Dry Blow-Dry Spray
COLOR WOW

Honestly, there is nothing I hate more than wasting time—truly. Time is a precious commodity that is worth protecting at all costs. At first, I thought this was a brand excuse to sell and take my money, but I decided to purchase it because I was desperate to gain a few extra minutes in my life. I promised myself to try it at least once, only it worked like a dream.

This cutting-edge technology extracts excess water from your hair without resorting to alcohol, unlike many other competitors. Retaining all that gorgeous hydration in every lock minimizes the risk of damaging your hair while blow-drying.


More Color Wow Products the team loves

One Minute Transformation


A white plastic tube with black label

The One Minute Transformation is a styling cream that instantly smooths and revitalizes unruly, frizzy hair without the need for heat. This lightweight formula hydrates and tames flyaways, leaving hair looking polished and perfectly sleek in just 60 seconds.


Raise the Root Thicken + Lift Spray


A white bottle with a black label

The Raise the Root Thicken + Lift Spray is a volumizing spray that adds instant lift and body to fine, flat hair. Formulated with flexible polymers, it provides long-lasting fullness and bounce without leaving hair stiff or sticky.


Dream Coat for Curly Hair


A bottle of hair spray

The Dream Coat for Curly Hair is an anti-frizz treatment that defines and enhances natural curls, leaving them soft and bouncy. Its humidity-resistant formula delivers long-lasting, touchable curls with incredible shine and zero crunch.


Dream Filter Pre-Shampoo Mineral Remover


A white bottle with black text

The Dream Filter Pre-Shampoo Mineral Remover is a pre-shampoo treatment that gently lifts and removes unwanted minerals and impurities from your hair. This lightweight spray restores hair’s natural vibrancy and color clarity, leaving it fresh and radiant after just one use.


Your Prime Day FAQs, answered

What is Amazon Prime Day?

Amazon Prime Day is the retailer’s very own shopping event that typically spans two days. Traditionally, it occurs once a year in July.

How long does Prime Day last?

Amazon is hosting Prime Day 2024 from 3 a.m. ET on Tuesday, July 16, through 3 a.m. ET on Wednesday, July 18.

When does Prime Day end?

Prime Day ends July 17 at 11:59 p.m. Pacific time, so east coasters have until about 3 a.m. on July 18, their time to shop the deals. That said, there are some extended deals worth shopping, going on now.

When is the next Prime Day?

Already wondering when the next Amazon Prime Day is in 2024? Prime Day takes place in July each year. While Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July — similar to previous years. However,

Since 2022, a similar sales event has been taking place in October under different monikers, which has acted as a precursor to their Black Friday and Cyber Monday sales.

In 2022, it was called the Early Access Sale, and in 2023, the Prime Big Deal Days.

Do you have to have Amazon Prime for Prime Day?

While Prime members can take full advantage of Amazon Prime Day (plus all the benefits of the subscription), interested shoppers can grab a 30-day free trial to enjoy Prime Day with no strings attached.

What are the best Prime Day deals?

From reporting on Amazon Prime Day throughout the years, we can tell you for certain that it’s the ideal period to pick up a new mattress, restock some new or upgraded kitchen items and comb through the massive catalog of Amazon best-sellers.

Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.


For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.


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